A Leader Doesn't Give Up - Episode 37 with Elise Donahue

May 4, 2020

Get ready to collect a boat-load of great leadership concepts that our guest, Elise Donahue, CEO & President of Vizuri Health Science Consumer Products, not only talks about—but puts into action!

Health and Wellness Branding:  

Consumer Package Goods

I.   Core Disciplines and Values

       A.  Understanding your priorities for the day

       B.  Focusing on your priorities/ what's most important that day

       C.  Continual focus on your strategic plan

II.  Be Mission-minded

       A.  Strategic Plan should be at least five years

       B.  Your team should look at it at every meeting

                It is your road map

       C.  Keep your plan constantly in front of you

       D.  Know your core focus so you can move towards your mission

       E.  How to keep brick and mortar going and still keep successful on line

III.  Pivotal Innovations

       A.  Interact with customers and with retailers

                Don't work in a vacuum or just assume you know what the customer or retailer wants

       B.  Guard against shiny new objects

                Stay true to your core product

       C.  When you see change, don't sweep it under the rug

                1.  Change is inevitable

                2.  Decide if you stay the course

                3.  Don't hurriedly react or become paralyzed with fear

                4.  Don't isolate yourself

                        Bring your core advisors around you

IV.  Your Team

       A.  Entrepreneurial

       B.  Small, but extremely productive

       C.  Skilled in specific disciplines, for example:

                1.  Sales

                2.  Marketing

                3.  Innovation

                4.  Operation (making your product)

                5.  Customer support

                6.  Finance

        D.  If they aren't physically located in close proximity,  have video meetings

        E.  Once a month have a retreat meeting

                 1.  Start the morning with a healthy topic

                        Food, stretching, mind-body, lifestyle, etc.  

                 2.  Two core topics per day

                 3.  A leader for each topic

                 4.  Three hours per session

                 5.  Breaks in between meetings so each can attend to regular business, relax


V.  No room for excuses

        A.  Keep on going

        B.  Exercise is a great way to learn how to keep on going/ push yourself

        C.  Pushing yourself physically equals what you are made of mentally

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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