Always Start with Your Main Point - Episode 40 with Dr. Bill Wallisch

August 3, 2020

When you’re speaking, do you get to your MAINPoint, or do you beat around the bush? Learn some strategic communication tips that help you get you the results you’re looking for!

MainPoint Communication

I.  Endorsed by several large companies and organizations, including the Federal Government

     A.  First endorsed by Jimmy Carter, Executive Order 12044

            1.  Carter wanted to rid the government of, "Too much Gobbledy Gook."  

            2.  "Plainspeak" would allow Americans to understand what was being said and written

     B.   One of the many groups required to learn and use MainPoint is astronauts

     C.  Works best where top employees (management) embraces the program and everyone gets on board

II.  How MainPoint Works

     A.  Begin with your main point

            What is the most important point the audience needs to hear or read?

     B.  Trim your support to two to five pieces

            1.  Target to your audience

                    a.  What will they do with it?

                    b.  How will they use it?

III.  Scientific Method differs

      A.  State the Problem

      B.  Inquiry/ research

      C.  Hypothesis

      D.  Main Point at the end

             1.  You may have lost your audience by now

             2.  People appreciate knowing the main point up front

IV.  A good leader finds this out and then gets out of the way, but stays available for help

       A.  Do you have a plan?

       B.  Is it working?

       C.  Are you ahead or behind?  

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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