What Will Your Business Look Like Tomorrow? Episode 36 with Dustin Storm

April 9, 2020

As far as COVID-19 we know what happened and what is presently happening – – but more important than that is how this will change our businesses in  the future. Join my interview with Dustin Storm, a thought leader who has a six step method to consider for success.

I.  Choices:

      A.  Do nothing and let this kill your business

      B.  Start down the path to survival

              1.  Channel the reasons you started your business

              2.  Be willing to change whatever you need to

              3.  Focus on your customers' problems, not yours

              4.  Be willing to think about what might happen

                      a.  Don't be paralized by fear

              5.  Gauge your level of fear to gauge your level of response

              6.  Have a general emergency plan

                        a.  This can cover a variety of emergencies

                        b.  Not to cause us fear, but to sharpen us

              7.  You don't have to be right, but you do have to take action

II.  Six Steps to Examine and Guide your Response

      A.  STEP ONE:  Define new problems for your current customers

              1.  Not your problems

              2.  How does this affect them

              3.  What do they need

              4.  Don't limit to what you are currently solving

      B.  STEP TWO:  Filter for skills that you can provide

              What can you help them solve

      C.  STEP THREE:  Open up skills

              Who else can these skills help

                       Potential new customers

     D.  STEP FOUR:  Develop solutions

              1.  What can you do/ how can you help

                       a.  New resources

                       b.  New processes

               2.  This is a rough draft

    E.  STEP FIVE:  Test solutions

               Any changes?

    F.  STEP SIX:  Roll out solutions

               Don't have to be perfect.  Can change over time if needed

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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