Don’t Lose Them—It’s Hard to Get Them Back

July 15, 2019
Executive Coaching

I have always enjoyed reading the Wall Street Journal each morning. I think they do a great job and utilize much of their business news as topics when I work with my clients. It’s also good for my own news nourishment.

Recently, though, they raised my subscription price (without any notification) to more than double what I was paying. When I called about it, they said there was no error. That’s what the new price was going to be.

At first, I thought I couldn’t do without it. I love their stories. Then, I thought about other ways I could get the news. I started to research some of the on-line stories in different publications.

I was amazed at all I could get— even more than what I got in the Journal. I will probably never go back to subscribing to the Journal because I found something better and more cost effective.

The message I have for you today is to make sure that you are very careful with your customers. If you change what you offer or raise prices, do you do it with care and thought? You don’t want to lose the people who have been faithful.

If you don’t do it carefully, they will move on and be faithful to someone else.


  1. Make a list of any customers or clients you lost during the past 12 months.
  2. Find out the reason that each of them left.
  3. Come up with a plan to see if you can bring any of them back.
  4. When you talk to them, take notes of all of their objections about your products/services.
  5. Come up with a plan to handle as many of the objections as possible.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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