Every Massage Is Different

July 29, 2019
Executive Coaching

And every massage organization is different, too.Most businesses want even more business. There is the thrill of becoming increasingly successful. Business can come from many places, including procuring customers from the competition.I have a contract and money set-up with a nationally-known massage franchise, but I was getting more and more frustrated. They seem to take me for granted and they have all of these rules you have to follow (some of which make no sense and can result in the massage company making unearned money off of the customer who doesn't pay close attention to their billing).The other day I decided to stop in to visit their competition and was impressed. It was cleaner, more well organized and the staff was very friendly.The most interesting part was that after I mentioned I was fulfilling my contract with another franchise, the person at the desk listed four features that I might like about the new place. It turns out that they were the four things that most annoyed me about the old place.I told the lady that she really knew her competition’s drawbacks. That is a real skill to know your competition's pain points and be able to positively address them.Cathy Swanson, CEO of St. Petersburg Bank in Florida said recently in the April 19 edition of Business Observer, “There has to be a reason for someone to change.” For me it was four reasons and I was ready to get started at the new place.HOMEWORK TO HELP YOU LEVEL UPIs your competition keeping their eye on you AND your customers?

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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