Every Massage Is Different
And every massage organization is different, too.Most businesses want even more business. There is the thrill of becoming increasingly successful. Business can come from many places, including procuring customers from the competition.I have a contract and money set-up with a nationally-known massage franchise, but I was getting more and more frustrated. They seem to take me for granted and they have all of these rules you have to follow (some of which make no sense and can result in the massage company making unearned money off of the customer who doesn't pay close attention to their billing).The other day I decided to stop in to visit their competition and was impressed. It was cleaner, more well organized and the staff was very friendly.The most interesting part was that after I mentioned I was fulfilling my contract with another franchise, the person at the desk listed four features that I might like about the new place. It turns out that they were the four things that most annoyed me about the old place.I told the lady that she really knew her competition’s drawbacks. That is a real skill to know your competition's pain points and be able to positively address them.Cathy Swanson, CEO of St. Petersburg Bank in Florida said recently in the April 19 edition of Business Observer, “There has to be a reason for someone to change.” For me it was four reasons and I was ready to get started at the new place.HOMEWORK TO HELP YOU LEVEL UPIs your competition keeping their eye on you AND your customers?