“If It’s Not Great, It’s Not Good Enough”

February 22, 2021
Executive Coaching


Brent Sims of the Kegel Training Center in Florida says:


“We don’t settle for “good enough.’ If it’s not great, it’s not good enough for our company.”


What a great way to create a sound organization.  It reminds me of the best-selling book Good to Great by, Jim Collins. In this book you read about all of the companies that worked to become some of the very best in the world. Their relentless pursuit to go beyond good is quite impressive.


I do an exercise with my executive coaching clients where I challenge them to list some good things that have happened in their work or in their life.  Then I have them challenge themselves to push their “goods” to “greats”.  I’d like to provide the exercise for you::




  1. Take two sheets of paper. On one, put WORK at the top. On the other, write LIFE.
  2. On the left side of each paper, put the word GOOD.
  3. On the right side of the paper, put the word GREAT.
  4. Do one sheet at a time (Start with WORK).
  5. List some good things about work, putting them under GOOD.
  6. Under GREAT, take each good thing and put how you might make it GREAT.
  7. Do it for your life, too.
  8. When done, you will have all sorts of possibilities under the GREAT columns that will enable you to really level up in many areas.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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