Is Your Presentation like Perfume?

December 27, 2021
Executive Coaching

I was watching a movie the other evening when they mentioned the three parts of a cologne: the top note, the heart, and the base

 

As they were trying to come up with a new scent, I noticed all the work they put into choosing which aromas worked and which ones didn’t. The right ones had to be combined to create a signature scent.

 

That’s a lot like how we should communicate:

 

The TOP NOTE should be the first thing we say that draws our audience into our subject.

 

The HEART should be filled with honest, effective, carefully chosen words that explain what you want the listener to understand.

 

The BASE NOTE should be the thing that springs the listener into action. In convinces them to believe what you are saying.

 

Now back to the movie I watched. When they discovered the proper scent for the signature cologne, they produced it. People loved it and the makers made a lot of money.

 

Here’s hoping that all of your interactions are rich and successful.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.

CERTIFIED COACH

As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.

AUTHOR: PerfectTIMING

Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.

COMMUNICATION TRAINER

Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.

EXPERIENCE

Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.

ACCREDITATION

Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.

INTERNATIONAL WORK

Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.

JOHN MAXWELL TRAINING

Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.


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