Keeping the Good Ones

December 20, 2021
Executive Coaching

Sometimes we are so focused on getting additional business that we forget the business we already receive from the valuable customers who have been doing business with us for a while. Chances are they:


—  have been using our services

—  have expanded their use of our services

—  told us what they like and don’t like about us so we can make adjustments

—  know our products and services well enough to give us new ideas

—  are paying us for what we do for them

—  have told others about us and given us referrals


In a recent article in the Southwest Florid Business Journal, Amber Duncan of a company called Jackie said,

“I’d rather have one client who really, really values the service, and we nail it with her, than to try to chase down ten people to replace her.”


This makes sense to me. In fact, add up all the business each of your present clients did with you lately.  Have you thanked them for all the business they have done with you?


After you’ve done that, make a special effort to customize a “thank you” to that person by sending a hand-written note, sending a surprise gift or making a visit to them just to say “thanks.”


Doing it will make you feel good. Not doing it may jeopardize that relationship from being even longer-term, since your competition may be courting them.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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