Let’s Take ‘Hit Refresh’ to the Next Level!

January 20, 2020
Executive Coaching

(Send your questions for future blogs to dan@danchiodo.net and I will answer them as received.)

Q: “ I just read your last blog about “Hit Refresh” and I imagine that a lot of people share my frustration with this topic.  I recognize the need for a “refresh” but getting to the point where I can feel like taking a “refresh” won’t have serious negative consequences is a vicious cycle.  I recognize the effects of NOT taking one, but what if the effects of taking one are worse?”


A:  This is a great question that deserves a detailed answer.



“Hit Refresh” does signify making changes.  Some changes might be big, yet others may be small. The important point is to make sure you take CALCULATED RISKS. In other words, be sure that  you analyze what you are going to do before you do it so that these changes make sense to you, to anyone you work with, and to the end-user, such as customers, vendors, and even prospective clients.


For instance, you don’t take a product or service that is not selling well and cut the price in half (before looking at what your profit would be.)  Doing so would cause a revenue drop, which is not what you are after.  However, if you decide you need to make a change, you might consider a discount on the price for a limited time to see if it generates any activity.  You might also decide that you will keep the price the same while offering an additional service people might want.  Weigh each possibility and make sure it makes sense.


All of this requires some time to think, so find a notebook and pen, a spot where you will not be bothered, some music (without words) to listen to and start brainstorming.  When you’re done, put each item through this test:



  1. WHO is the audience I am doing this for?
  2. WHAT is it that I am thinking of doing?
  3. WHERE will I present this idea and how will I present it?
  4. WHEN is my deadline for completing it AND to introduce it to my audience(s)?
  5. WHY am I doing this, and does it make sense after I’ve carefully thought about it?

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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