Offer What the Customer Wants
We read a lot lately about making sure we are doing and offering what the customer wants. It takes effort to approach what you do from this angle so that you always service your customers well.
Perhaps you’ll say that this is obvious, but there are others who have lost sight of this.
We are proud of the products and services we offer and the response we get, yet we forget to check in from time to time and make sure that people haven’t changed what they want.
If they have, you are marching to the beat of the wrong drummer. And that will drive people to your competition or make you obsolete at some point.
Questions You Might Ask
1. What are your customers’ pain points?
2. What products and services do you offer that address those needs?
3. What new products or services should you offer to address those pain points?
4. What does your competition offer that you should?
5. What things they offer should you offer?
6. What should you add to your product or service line?