The Warnings Etched on the Plane

February 24, 2020
Executive Coaching

Did you ever look out of the plane window while you’re flying and read some of the rules and regulations painted on the plane engine and wings?


They are very specific. They are written in short, one-liners and don’t look like the originators of them want you to do things other than how specified. I’m sure it’s for both safety and consistency. In fact, I would imagine they read pretty similarly— regardless of what airline you are flying.


We have certain rules like that in our professions, don’t we? We have rules, procedures and systems that are never to be debated. We have found them essential so that quality and safety are upheld.


But what about rules that aren’t so firm? Do we ever think about bending them so that we can see if there’s another way that’s better than the present way we do things?


This is part of what “disruption” is all about. This is part of applying the magic to what we do to get a better outcome.


Seth Godin recently wrote a blog that delved into this topic. He compared the sports of golf and surfing. He described how precise golf was and how those playing it were working toward perfection of their game. There are specific rules and techniques to what they do.


Surfing, though, is different because you never know what the next wave is going to look like.




  1.  What are the things in your business that are not debatable? They are the things that are the  secret recipe to success in your business.  (Write them down.)


  1.  What are the things that you can experiment with in order to service your customers better, contain expenses better, improve quality or get better results?  (Write them on another list.)


Pretend the items that should not be changed or questioned are etched into your “plane engine and wing”. 


Next, picture all of your “outside-the-box” ideas to ponder are all floating up in the sky—waiting for you to pull them down and make something wonderful.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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