What’s Black ‘n Red and Read All Over?

April 12, 2021
Executive Coaching

(This is PART ONE of a two-part series about the Black ‘n Red Book)


It’s no secret that I love office supply stores.  I always have.  Even as a kid I used to save up my allowance to buy something that was meant for an office. I was probably one of the few kids with a three-hole punch and electric stapler at the age of nine.


Fast forward to today.  I still like to go into office supply stores. I purchase items I need (and a few that I don’t), but occasionally find a gem.  Such is the case the other day.  I found a gem.


I discovered this large “Black n’ Red” book (the one that’s 8x12).  The hardback book has lined is the European-size paper inside.  This day, the books were on sale for $11.99. Inside those pages I began to do “white sheet thinking”.  This is where you have nothing before you and just start listing what comes out of your head.


I did lists, visuals, charts and writings of all sorts of things.  I moved from page to page and captured some creative thoughts to help me at work and in life.  I underlined anything that was for work in red and anything that was for life in green.


I pull out the book every day and check off things I have completed.  I also use it to capture ideas from my daily e-mail thought leader blasts. I take this book to the coffee shop in the morning, whenever I must wait for my wife to do power shopping, or when I have to wait to get my car serviced.



1.    Buy a book to record your ponderings.  A Black ’n Red is good, but it can be anything you want it  to be.

2.    Find a quiet place to record some thoughts that come out of your brain.

3.    No need to go in any order.  After all, the purpose is to capture what’s coming out of your brain.

4.    Make sure you do one RED work item.

5.    Then do one GREEN life item.

6.    You want to do both because life is not just work.  It’s just for you.  

In Part Two (the next blog), I’ll share some of the headings I included in my Black ‘n Red book.

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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