Would You Come Back a Second Time?

December 19, 2022
Executive Coaching

(This is a two part blog. This week we visit Coffee Shop #2)



This week, as I am in a city doing some consultant work, I started out at a local coffee shop. In the last blog we visited one shop and I asked you to tell me whether you would have visited a second time.


This week I went to a coffee shop that had been closed for several years and was re-opened by some of the employees who bought it to keep it open.


Let me describe my experience and I will again ask you if you would visit it for a second time.


I was greeted with genuine hospitality. The owners and baristas smiled and welcomed me. They asked me if I lived in the city or if I was visiting.


I told them I was doing some work for a company and when I told them the name of company they told me how much they loved that company and did business with them.


They then told me about the coffees they offered and asked me what I preferred. I ordered my coffee and she asked me to take a sip to make sure I liked it. Who does that at most businesses today? I took a sip and discovered it was wonderful!


It was a hot, rich cup of Colombian coffee that had a beautifully distinctive taste.

I wasn’t sure what pastry I wanted so one of the owners told me to enjoy my coffee and newspaper and come up to pay later, when I made my pastry choice.


The people visiting the shop loved their genuine hospitality. Vacationers told them where they were from and the baristas greeted the regulars by name— talking to them as they came in and when they left.


It was almost like an experience of being in first class (back when first class was special). One of the other owners noticed the sun coming in the window and came over to draw the shade for me. He also offered me a glass of ice water.  After I chose my pastry, he offered to warm it up for me.


They told me that they knew I only visited the city twice a year, but they wanted me to have a loyalty card.


Here comes the question I asked last week:

Would you visit this coffee shop a second time?

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Dan Chiodo

Passion. Charisma. Results. It’s those values and a desire to see others achieve them for themselves that led Dan to found iMPACT Training & Development, a firm which offers training to guide individuals into a higher level of performance through executive coaching, motivational speaking, staff training and organizational development.


As a Certified Mastermind Executive Coach, Dan teaches courses in leadership development, communication, sales, customer service and time management, with a focus on hands-on learning strategies.


Dan’s experience and interest in time management led to writing his book PerfectTIMING which is available on his website, as well as Amazon.com, Barnes & Noble and other books stores.


Dan also serves as the Senior Associate to Dr. Bill Wallisch, founder of MAIN Point, which is a communications firm that specializes in strategic communication skills for organizations worldwide. Clients include astronauts and cosmonauts of NASA, Coca-Cola, Starbucks, General Mills and the White House. MAINPoint also prepares well-known personalities for appearances on national television programs, such as Today, Nightline, Good Morning America and Meet the Press.


Dan spent a great part of his career in the communications field, having served more than ten years as the President & Publisher of the Joplin (MO) Globe, which is one of the largest newspapers in Community Newspaper Holding’s (CNHI) groups of newspapers in the U.S.

Prior to that, Dan held several management positions with Ottaway Newspapers, the community newspaper division of Dow Jones, Inc. He has also worked at communications companies in Pennsylvania, Kentucky, Minnesota and Missouri.


Dan graduated from East Stroudsburg University in Pennsylvania. He also attended the American Press Institute, Reston, Va., the management studies program at Kellogg University, Chicago, Ill., and Leaderpoint Management Development Institute, Overland Park, Ks. He also taught at the Bloomsburg Journalism Institute, Bloomsburg, Penn., and at Ashland Community College, Ashland, Ky. Dan was an instructor for the Xerox Professional Selling Skills program and administrated it for several Ottaway newspapers.


Dan’s assignments have taken him to countries such as Mexico, Panama, Australia, the UK and Dubai. He has also taught in the U.S. for companies such as General Mills, Nestle, Medtronic, Knutson Construction, the State of Missouri and Freeman Health System hospitals.


Dan is also on the John Maxwell Team of instructors and coaches, working with John to offer his courses throughout the country.

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